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OnlyFans to supply shopping features because it competes for influencers

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Content creators on OnlyFans will have the opportunity to sell merchandise on to their viewers, because the platform becomes the most recent social network to leap into ecommerce amid fierce competition for influencers.

The corporate, which allows a variety of creators from fitness instructors to sex employees to sell content on to fans, announced a partnership with ecommerce platform Spring, enabling users to link their pages to a web based store to sell personalised merchandise.

Tech groups including Meta, YouTube and TikTok have all expanded into the so-called social commerce market over the past few years, where consumers purchase products on social networks, as a solution to drive additional revenues and enable influencers to monetise their following.

OnlyFans allows creators including adult content stars, musicians and artists to sell videos, images and messages on to subscribers who pay a monthly fee of between $5 and $50 a month, from which the platform takes a 20 per cent commission.

“Our creator community was in search of merchandise options to have the opportunity to share one other side of their business with fans,” said chief executive Ami Gan.

OnlyFans counts 220mn overall users, with greater than 3mn of them creating content in 2022. In September, the British company reported revenues for 2021 of $932mn, with pre-tax profits of $433mn.

OnlyFans has announced other tools for creators to administer their business, including the Statistics Page which offers creators an in depth breakdown of their viewers and engagement statistics.

Social media platforms have been stepping up their push to draw online talent, within the hope of boosting broader user numbers and engagement.

Earlier this week, the Financial Times revealed that YouTube was ramping up its push into ecommerce by introducing shopping features to the world’s biggest video site. It’s also testing recent commission schemes for influencers who sell products through links in videos, in a move to carry on to its content creators against fierce competition from rivals.

OnlyFans is exclusive as a social media network because its business model drives revenues from user-generated porn, which other platforms reminiscent of Meta and TikTok have banned from their sites.

Spring was acquired last week by creator economy platform Amaze Software. Spring has greater than 5.5mn online shops already arrange by creators, based on Amaze’s chief executive Aaron Day.

It comes a day after Linktree, a technology company that’s utilized by greater than 24mn people to curate a group of links to display on social media profiles to access other content, added payment options to its service.

Content creators will now have the opportunity to charge access to certain links, so fans will pay for extra content which could include bespoke videos, messaging groups and other documents.

The Australian company has partnered with PayPal and Square to permit users to charge as much as $150 for content, but Linktree doesn’t permit charging for adult content.


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