The legend of A Boogie wit da Hoodie was built on heartbreak. The Bronx-hailing MC’s breakout 2014 mixtape Artist was chock-full of it, with A Boogie—whose real name actually is Artist—rapping and singing over consistently melancholy piano a few disloyal partner, a perspective he’d distill right into a mantra: “D.T.B.,” or “don’t trust bitches.” Upon the creation of his fourth studio album Me vs. Myself, A Boogie found himself down within the dumps yet again, but in a way he’ll say was possibly too real for the radio.
“My mom just beat cancer,” he told Zane Lowe in a conversation ahead of the album. “I used to be going through that for 2 years. Just keeping her comfortable is the most important essential thing of my process without delay. [And] on the subject of PnB Rock, too, that was an enormous one right there.”
Near the tip of the project’s creation, A Boogie’s world was rocked by the September 2022 murder of beloved Philadelphia singer PnB Rock, who also happened to be considered one of his most cherished collaborators. “I needed to put him on the album, [but] at the identical time, I do not like to do this on the subject of people passing away,” A Boogie says. “It appears like a weird tension towards that. And I do not like that in any respect, so I separated his song from my album and I’m dropping it [later].” [Editor’s note: PnB Rock collaboration “Needed That” appears on the Me vs. Myself deluxe edition.]
Artist says there have been “quite a lot of negative things occurring on the time I used to be making the album,” but you wouldn’t necessarily know that from listening. The project’s 22 tracks sound most indebted to the “rock star lifestyle” he sang about on Artist 2.0’s “Might Not Give Up.” There’s an abundance of big-money talk (“Money Conversations,” “Ballin,” “Chanelly,” “Regular,” “Man within the Mirror”), but in addition ruminations on waviness (“Water,” “Bounce Back,” “February”), wealthy rapper courtship (“Take Shots,” “Last Time,” “Come Here,” “Back It Up”), and an ode to friendship (“B.R.O. [Better Ride Out]”).
While creating Me vs. Myself, A Boogie wit da Hoodie was clearly focused on giving fans one of the best of his life, something that makes the project sound like little greater than a private creative challenge. “This appears like my best project in that way where I can really take heed to something within the automotive, something within the crib—at the identical time [I’m] going out, hearing it within the club,” he says. “That is my favorite vibe without delay.”